BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -What qualitative research is not: Quantifiable: Surveys, even those that include open‐ended questions, are never qualitative, neither is putting numbers to frequencies of word occurrences.

Detailed explanation-2: -Qualitative data is analyzed by grouping the data into classifications and topics. Quantitative data is analyzed using statistical analysis.

Detailed explanation-3: -Qualitative data is non-numeric information, such as in-depth interview transcripts, diaries, anthropological field notes, answers to open-ended survey questions, audio-visual recordings and images.

Detailed explanation-4: -There are a variety of methods of data collection in qualitative research, including observations, textual or visual analysis (eg from books or videos) and interviews (individual or group). However, the most common methods used, particularly in healthcare research, are interviews and focus groups.