BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Qualitative research relies on the knowledge of the researchers. Qualitative research does not offer statistical analysis, for that, you have to turn to quantitative data.

Detailed explanation-2: -Quantitative data is analyzed using statistical analysis. Qualitative data is analyzed by grouping the data into categories and themes.

Detailed explanation-3: -Qualitative analysis uses subjective judgment based on “soft” or non-quantifiable data. Qualitative analysis deals with intangible and inexact information that can be difficult to collect and measure. Machines struggle to conduct qualitative analysis as intangibles can’t be defined by numeric values.

Detailed explanation-4: -Qualitative research is a methodology designed to collect non-numerical data to gain insights. It is non-statistical and unstructured or semi-structured. It relies on data collected based on a research design that answers the question “why.”