BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS ANALYTICS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The ____ is also using big data analytics for enhancing customer experiences and offer customized recommendations. These firms use demographic statistics, average time spent by users on certain travel-related web pages, personal historic travel preferences, etc.
A
Travel and Tourism Industry
B
Health Industry
C
Insurance Industry
D
Telecom Industry
Explanation: 

Detailed explanation-1: -Hadoop. One of the first frameworks to address the requirements of big data analytics, Apache Hadoop is an open-source ecosystem that stores and processes large data sets through a distributed computing environment.

Detailed explanation-2: -Big data analytics describes the process of uncovering trends, patterns, and correlations in large amounts of raw data to help make data-informed decisions. These processes use familiar statistical analysis techniques-like clustering and regression-and apply them to more extensive datasets with the help of newer tools.

Detailed explanation-3: -Big data analytics uses and examples Here are some examples of how big data analytics can be used to help organizations: Customer acquisition and retention. Consumer data can help the marketing efforts of companies, which can act on trends to increase customer satisfaction.

Detailed explanation-4: -From a marketing standpoint, big data analytics in tourism provides the ability to more accurately predict demand, optimize pricing strategies, target marketing more precisely, and improve the customer experience (in particular, create more attractive tours, additional services, and personal promotions).

There is 1 question to complete.