BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Quantitative research generates factual, reliable outcome data that are usually generalizable to some larger populations, and qualitative research produces rich, detailed and valid process data based on the participant’s, rather than the investigator’s, perspectives and interpretations (1).

Detailed explanation-2: -Quantitative data can help to make decision-making more objective. The use of quantitative data in this context removed individual preference or subjectivity from the discussion and provided an unambiguous path forward, something that was highly valued by the stakeholders.

Detailed explanation-3: -Quantitative decision analysis offers a better way to measure what matters objectively and scientifically and make better decisions as a result. An organization thrives or fails based on the countless decisions, large and small, its leaders and managers make on a daily basis.

Detailed explanation-4: -Unlike qualitative methodology, quantitative research offers more objective findings as they are based on more reliable numeric data.