BUSINESS ADMINISTRATION
BUSINESS ANALYTICS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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CPL, ROI, CPA
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CPC, EPC, CJM
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CPM, TO, VPP
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Detailed explanation-1: -Focus area #1: engagement. Engagement is, hands down, the #1 area that you should be concerned with on social media. It is the catalyst for improvement in all of the other social media KPIs we’ll discuss. Simply put, engagement measures the amount of likes, shares, and comments that your social updates receive.
Detailed explanation-2: -Community Growth KPIs New Subscribers: Number of new followers on your social media page within a period. Other similar KPIs include Fan Adds and New Followers. Total Subscribers: Total number of subscribers you attract within a period. Other similar KPIs include Page Likes and Total Followers.
Detailed explanation-3: -KPIs tell you what happens after each chapter, whereas ROI tells you what happened after the conclusion of the entire story. KPIs are a forward-looking predictor of end performance, whereas ROI is used as a backward-looking informer of future budget allocation decisions.