BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

Detailed explanation-2: -The Biggest Difference The main difference between the two ratings companies is their methodology and how they handle demographic data. comScore does not have demographic ratings. Instead, comScore uses Experian data to indicate household composition.

Detailed explanation-3: -We collect data directly from individuals who have opted to participate in our panels and surveys. We also collect data through websites and mobile apps, as well as from our customers and other partnerships.

Detailed explanation-4: -Comscore Rapid Analytics Platform (RAP) API® enables networks and agencies to quickly and efficiently understand TV consumption and ad exposure for advanced audiences.