BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS ANALYTICS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the conversion phase within the sales funnel?
A
It is the phase where the user considers making the purchase. You can analyze if users consume content
B
It is the phase where the user makes the purchase. You can evaluate if the website purchase process is easy, it is usable, track sales, customer acquisition costs
Explanation: 

Detailed explanation-1: -A standard eCommerce funnel usually has four stages: Awareness, Interest, Desire, and Action. And then comes the fun bit: Re-engagement. Bringing ‘em back & continuing through the cycle. You can use this marketing funnel to understand where your customer is and what can be done to move them to the next step.

Detailed explanation-2: -A conversion funnel is a process that takes potential customers on a journey towards buying your products or services. They’re the cornerstone of all e-commerce business models, guiding potential customers from the moment they first become aware of your brand to the moment they make a purchase and beyond.

Detailed explanation-3: -Awareness Phase: Prospects are introduced to brand The first phase of a marketing funnel is brand awareness. In this phase, we use proven strategies to help make our target prospects aware of our brand. This is done through many different means, all of which work together.

There is 1 question to complete.