BUSINESS ADMINISTRATION
BUSINESS ANALYTICS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To know the ratio of clicks to impressions obtained from a campaign
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For marketing and calculating the relative cost of a campaign
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To calculate a user’s loyalty
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Detailed explanation-1: -Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Detailed explanation-2: -Impressions click-through rate measures how often viewers watched a video after seeing a registered impression on YouTube. It likely represents a subset of your channel’s total views, since not all impressions are counted in this metric, such those on external websites or end screens.
Detailed explanation-3: -Defined simply, click-through rate is the percentage of impressions that result in clicks. To calculate it, divide the number of people who click on your ad by the number of people who saw your ad and multiply that number by 100.
Detailed explanation-4: -High impressions means that your advertisement has a significant number of exposures to Internet users. High CTR means that a relatively large percentage of impressions lead to ad clicks.