BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The Return on Marketing Investment KPI measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Effective marketers are driven to connect their time, energy and advertising spend with results that contribute to company growth.

Detailed explanation-2: -You take the sales growth from that business or product line, subtract the marketing costs, and then divide by the marketing cost. So, if sales grew by $1, 000 and the marketing campaign cost $100, then the simple ROI is 900%. (($1000-$100) / $100) = 900%.

Detailed explanation-3: -KPIs (Key Performance Indicators) are quantifiable measures used to evaluate, in this context, the performance of marketing campaigns. They are valuable resources to help marketers make informed decisions and validate returns on marketing spend.

Detailed explanation-4: -KPIs, or key performance indicators, use measurable data to track a company’s progress toward a targeted set of goals. From an investor perspective, KPIs are typically related to a company’s financial performance, but they can also be used to measure marketing, management or employee efficiency.