BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -4. Which of the following areas are affected by BI? Explanation: Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

Detailed explanation-2: -Business intelligence combines business analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make more data-driven decisions.

Detailed explanation-3: -Several discrete factors with potential influence on the intention of users to adopt BI in their decision-making process were examined namely: complexity, compatibility, relative advantage, information quality and system quality. These factors could consequently affect decision-making performance.

Detailed explanation-4: -Customer relationship management, (CRM) according to Wikipedia, is a term that refers to practices, strategies and technologies that companies use to analyse customer interactions. Also, it includes proceeding data with the goal of improving business relationships.

Detailed explanation-5: -Decision making: By processing a larger volume of data, BI can distinguish various trends around marketing such as shopping behavior analysis, preferred hours, favorite trends, and industry influences. With this, a CRM can better interact with its customers and influence their opinions in favor of the brand.