BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS ANALYTICS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of these metrics is efficiency metrics?
A
Brand lift
B
CTR
C
Bounce rate
D
CPC
Explanation: 

Detailed explanation-1: -In the first part of this blog post series on metrics, we’ve reviewed the four types of Prometheus metrics: counters, gauges, histograms, and summaries.

Detailed explanation-2: -CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives. CPC is important for marketers to consider, since it measures the price is for a brand’s paid advertising campaigns.

Detailed explanation-3: -CPC offers a greater return on investment than CPM. This is because you only pay for clicks and spend money on consumers interested in the product. You may expect a significant amount of the clicks paid to convert to sales. The cost of the click is relatively small compared to the revenue earned from the purchase.

Detailed explanation-4: -CPC is a term used across digital marketing to demonstrate what an advertiser pays when a user clicks on an ad. Remember that: CPC is an extremely cost effective metric for the advertiser as they only pay when a user clicks, which is a good indicator of intent.

There is 1 question to complete.