BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.

Detailed explanation-2: -Commonly called “testimonials, ” or “celebrity endorsements, ” this technique of persuasion says that consumers relate to the person(s) appearing in the ad: if the celebrity/athlete/ star uses the product, then it must be good, so I will purchase/use it too.

Detailed explanation-3: -Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product.

Detailed explanation-4: -Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.

Detailed explanation-5: -Putting your customers’ words on display in your marketing campaigns is known as testimonial ads. As we mentioned, customers trust their peers’ words over those of a brand, so it’s time for you to use those words to your advantage. Testimonial ads feel more honest and authentic to shoppers than strategic brand copy.