BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -It was Albert Mehrabian, a researcher of body language, who first broke down the components of a face-to-face conversation. He found that communication is 55% nonverbal, 38% vocal, and 7% words only.

Detailed explanation-2: -There have been a number of studies on the complex topic of nonverbal communication with varying results. However, most experts agree that 70 to 93 percent of all communication is nonverbal.

Detailed explanation-3: -From their answers, it was concluded that tone of voice is a stronger indicator of emotion than the actual meaning of the word itself. Drawing on the combined findings of the two studies, Mehrabian formulated the 7-38-55% rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking.

Detailed explanation-4: -The 7-38-55 rule indicates that only 7% of all communication is done through verbal communication, whereas the nonverbal component of our daily communication, such as the tonality of our voice and body language, make up 38% and 55% respectively.

Detailed explanation-5: -Waving to a friend, pointing to a restaurant menu item, and indicating how many apples you want by holding up three fingers are all examples of gestural non-verbal communication.