BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -In conclusion, the importance of a multichannel approach in a communication strategy is that it allows the marketer to develop a brand more thoroughly. A print ad in a magazine can start the customer on the journey, but once they come to your site or social media audio or a video can bring it to life.

Detailed explanation-2: -Multi-channel refers to the use of several media channels for spreading marketing messages. This can include email, social media, print, mobile, display ads, television, and more. Leveraging multiple channels allows brands to interact with their customers across multiple touchpoints for a more comprehensive campaign.

Detailed explanation-3: -Multiple-channel communication involves simultaneous presentations of stimuli “. . . through different sensory channels (i.e., sight, sound, touch, etc.)

Detailed explanation-4: -A communication channel is the medium, mean, manner or method through which a message is sent to its intended receiver. The basic channels are written (hard copy print or digital formats), oral or spoken, and electronic and multimedia.