BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS COMMUNICATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Nonpersonal sales message that is paid for by a sponsor
A
advertisement
B
diplomacy
C
instructions
D
press release
E
special request
Explanation: 

Detailed explanation-1: -Advertising is any form of nonpersonal presentation of goods, services or ideas for action, openly paid for, by an identified sponsor.

Detailed explanation-2: -Quick Reference. A channel of communication that carries messages without personal contact or feedback, including the media, radio, TV, etc. From: non-personal communication channel in A Dictionary of Business and Management ยป Subjects: Social sciences-Business and Management.

Detailed explanation-3: -Advertising is paid, nonpersonal communication regarding goods, services, organizations, people, places, and ideas that is transmitted through various media by business firms, government and other nonprofit organizations, and individuals who are identified in the advertising message as the sponsor.

Detailed explanation-4: -Publicity is an unpaid form of promotion.

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