BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -In interpersonal communication, the appearance of the participants establishes their social identity. By our appearance cues, we often send messages designed to construct a social reality or social identity for ourselves that we could not and would not want to construct by verbal means (Kaiser, 1990).

Detailed explanation-2: -Nonverbal communication is ambiguous; an action can be interpreted many different ways. Nonverbal communication is influenced by culture and gender; emblems are culturally understood substitutes for verbal expressions.

Detailed explanation-3: -Appearance. Our choice of clothing, hairstyle, and other appearance factors are also considered a means of nonverbal communication.10 Research on color psychology has demonstrated that different colors can evoke different moods. Appearance can also alter physiological reactions, judgments, and interpretations.

Detailed explanation-4: -Physical appearance shows in your composure and in your tone of voice. You communicate confidence, knowledge, pleasantness, and competence, all of which add to your physical appearance as a comfortable speaker and the audience as willing partners in the process of knowledge sharing.