BUSINESS ADMINISTRATION
BUSINESS COMMUNICATION
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
An audience-centered approach is also known as adopting the “you” attitude
|
|
|
An audience-centered approach is also known as adopting the “me” attitude
|
|
|
Audiences will probably not respond to a message if they remember it, and if they’re able to respond to the message
|
|
|
The ability to relate to the needs of others is not a key part of emotional intelligence
|
Detailed explanation-1: -Answer and Explanation: The answer is A. True. In an audience-centered communication approach, the communicator needs to understand and respect the audience, while trying to convey their message in a manner that is meaningful to the audience.
Detailed explanation-2: -Audience-centered approach. involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them.-this approach is also known as adopting the “you” attitude.
Detailed explanation-3: -Embracing an audience-centric approach means putting your target consumers at the forefront of your advertising strategies. This includes taking the time to understand them-their needs, demands, desires, and expectations-to build campaigns that are most relevant (and appealing) to them.
Detailed explanation-4: -In professional writing, the “you attitude” means looking at a topic from the reader’s point of view ("you") instead of our own ("me"): Me Attitude: I have requested that your order is sent out today. You Attitude: You will receive your order by Wednesday.
Detailed explanation-5: -“You-attitude, ” a phrase used by Kitty O. Locker in Business and Administrative Communication, refers to a style of writing that puts readers’ needs first. Specifically, you-attitude “emphasiz[es] what the reader wants to know, respecting the reader’s intelligence, and protecting the reader’s ego” (Locker 36).