BUSINESS ADMINISTRATION
BUSINESS COMMUNICATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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indirect approach
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direct approach
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persuasive approach
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none of the above
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Detailed explanation-1: -The effectiveness of such letters depends on the writer’s ability to use language suited to his purpose that is above all to influence the recipient – his thinking, taste and behavior. This is the aim of persuasion. Sales letters are, therefore, persuasive or indirect approach letters.
Detailed explanation-2: -A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman.
Detailed explanation-3: -Persuasive writing is any written communication with the intention to convince or influence readers to believe in an idea or opinion and to do an action.
Detailed explanation-4: -Brief, clear sentences and short paragraphs make you sound more human. A natural tone will help customers connect to your message and take the focus off of selling. Keep the customer in mind. Write with the mindset of what you as a customer would like to hear.
Detailed explanation-5: -The AIDA model consists of four elements and they must all be present in the sales letter: Attention = Create attention using a picture or caching start text. Interest = The receiver must become interested in your text /picture. Desire = The letter must create the desire to buy your product /meet you.