BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Sender is the person who initiates, generates and sends the message. He represents the source of message. The communication process begins when the sender develops an idea or message that he wants to transmit. He arranges the ideas in a manner that can be understood by the receiver.

Detailed explanation-2: -The person who transmits a message to the other person is called the sender, and the person who receives the message is called the receiver. With communication there is two-way traffic. This means that the receiver is a sender as well, because the receiver always reacts on the sender.

Detailed explanation-3: -In the communication process, the sender is the individual who initiates a message and is also called the communicator or source of communication.

Detailed explanation-4: -All communication begins with the sender. The first step the sender is faced with involves the encoding process. In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts.

Detailed explanation-5: -The sender selects the channel of communication that will be used. The message travels over the channel of communication. The message is received by the receiver. The receiver decodes the message.