BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -While internal communications have a strong impact and influence on employees, external communications have it on current and potential customers. Therefore, communications departments can connect people from within and outside the company to create great stories.

Detailed explanation-2: -It keeps people informed. Internal communication’s purpose is to provide an effective flow of information between an organization’s departments and colleagues. This applies both up and down the management/employee chain. It also works among employees who are interacting with each other in the company.

Detailed explanation-3: -The difference between the two forms of communication is the environment in which they happen. Internal communication is an exchange of ideas and information within the organization. External communication is the exchange of information that happens outside the organization.

Detailed explanation-4: -Importance of Good External Communication A strong external communication strategy helps promote the brand, increase recognition, positively shape the public’s perception of the brand, and ultimately drive more sales. It’s difficult to overstate the importance of language choice for the overall health of a business.