BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Intercultural Communication Defined It seeks to understand the differences in how people from a variety of cultures act, communicate, and perceive the world around them. Culture has a large impact on how people conduct business; therefore, cultural implications are critical for succeeding in an international context.

Detailed explanation-2: -The primary purpose of intercultural communication is to increase understanding of culturally mediated communication phenomena. Within this goal, there are three distinct research avenues: culture specific, culture general and intercultural interaction.

Detailed explanation-3: -Intercultural competence is the ability to communicate and work well with people from different cultural backgrounds. You will need to learn to interact and work efficiently with people who have different values, beliefs, religions and experiences to you.

Detailed explanation-4: -Conclusion. For the society to live in a cohesive manner, it is important to have proper intercultural interaction and communication. People should treat each other as equals and strive to adopt the positive attributes of each other’s cultures.