BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS COMMUNICATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following describes a small group of people with which the interviewer leads a discussion to gather answers to a set of questions?
A
survey
B
quantitative data
C
focus group
D
representative sampling
Explanation: 

Detailed explanation-1: -A focus group is best defined as a small group of carefully selected participants who contribute to open discussions for research.

Detailed explanation-2: -A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.

Detailed explanation-3: -Focus group interviews involve small groups of interviewees as opposed to one-on-one, private interactions with the researcher.

Detailed explanation-4: -Focus group interviews are interviews you conduct with a group of participants to collect a variety of information. These interviews can be as small as four participants and sometimes as large as ten, but I would recommend keeping a focus group interview between four and eight participants.

Detailed explanation-5: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting.

There is 1 question to complete.