BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -One of Orwell’s points is: The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.

Detailed explanation-2: -Clear writing comes from getting your key ideas across while using not one word more or less than necessary. Clear thinking comes from focusing on the single most important crux of your thought-rather than swimming in a sea of jumbled ideas.

Detailed explanation-3: -The following is a brief description of five qualities of good writing: focus, development, unity, coherence, and correctness. The qualities described here are especially important for academic and expository writing.

Detailed explanation-4: -“Clarity in writing is established when the reader is aware of the author’s statement and his or her purpose. Many times writers will confuse the reader by injecting opinion into the piece; this can trip up the reader and cause the reader to misunderstand the point of the message.