BUSINESS ADMINISTRATION
BUSINESS COMMUNICATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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testimonial
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repetition
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transfer
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cause and effect
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Detailed explanation-1: -Lying and deception can be the basis of many propaganda techniques including Ad Hominem arguments, Big-Lie, Defamation, Door-in-the-Face, Half-truth, Name-calling or any other technique that is based on dishonesty or deception.
Detailed explanation-2: -(i) name-calling (ii) Glittering generalities, (iii) transfer, (iv) testimonial, (v) Plain-folk, (vi) Card-stacking and (vii) Bandwagon. Each of these devices makes an appeal to feelings rather than to reason. They rest upon the premise that emotion or feeling has certain strategic advantages over the appeal to reason.
Detailed explanation-3: -The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life.