BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities.

Detailed explanation-2: -Consumers can be either an individual or group of people who purchase or use goods and services solely for personal use, and not for manufacturing or resale. They are the end-users in the sales distribution chain.

Detailed explanation-3: -Different consumer groups These groups are often known as segments. For example, a group of consumers who are able to buy a Ferrari is very different to a group who are able to afford base-level cell phones. One of the main ways to group consumers is through demographics.

Detailed explanation-4: -A consumer is the one who purchases the product for his/her own need and uses or consumes it. A consumer cannot resell the good, product or service but can consume it to earn his/her livelihood and self-employment. Definition of consumer. The consumer is the one who is the end-user of any goods or services.