BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS ECONOMICS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The most recognizable form of non-price competition is?
A
More Locations
B
Better Customer Service
C
Advertising
D
Low Price
Explanation: 

Detailed explanation-1: -The most common form of non-price competition is advertising. Here, companies compete to raise the market share by showing their commodities or products on different platforms rather than reducing the product price.

Detailed explanation-2: -Non-price competition involves advertising and marketing strategies to increase consumer demand and develop brand loyalty.

Detailed explanation-3: -Companies use promotional tactics that do not involve prices to capture the market and increase their brand value and sales volume. The strategies focus on providing high-quality products, making customers feel well, requesting customer feedback, establishing loyalty programs, offering after-sales support, etc.

Detailed explanation-4: -Non-price competition can include quality of the product, unique selling point, superior location and after-sales service.

Detailed explanation-5: -competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See: Competitors Price Competition.

There is 1 question to complete.