BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS ENVIRONMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ environment includes study of population in terms of age, gender, income, occupation, etc.
A
Political
B
International
C
Demographic
D
Legal
Explanation: 

Detailed explanation-1: -The demographic environment in marketing is the study of human populations in terms of size, density, location, age, sex, race and occupation. The demographic environment consists of the basic characteristics of a population, such as age and gender.

Detailed explanation-2: -Demographic trends are a part of social environment. Demographics refer to the size, density, distribution and growth rate of population.

Detailed explanation-3: -When demographers attempt to forecast changes in the size of a population, they typically focus on four main factors: fertility rates, mortality rates (life expectancy), the initial age profile of the population (whether it is relatively old or relatively young to begin with) and migration.

Detailed explanation-4: -Currency, war, policies and technology are not a factors of demographic environment.

Detailed explanation-5: -Demographic-or more broadly, sociodemographic-statistics refer to characteristics of a population, such as age, race, ethnicity, gender, sexual orientation, income, education, and marital status.

There is 1 question to complete.