BUSINESS ADMINISTRATION
BUSINESS ENVIRONMENT
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Detailed explanation-1: -In 2015, the Indian government introduced the Beti Bachao, Beti Padhao (BBBP) scheme to address concerns of gender discrimination and women empowerment in the country. The name Beti Bachao, Beti Padhao translates to ‘Save the girl child, educate the girl child’.
Detailed explanation-2: -In this background, Beti Bachao Beti Padhao (BBBP) Scheme was launched by the Hon’ble Prime Minister on 22nd January, 2015 in Panipat, Haryana to address the issue of decline in CSR and related issues of empowerment of girls and women over a life cycle continnum.
Detailed explanation-3: -Alarmed by the sharp decline, the Government of India has introduced Beti Bachao, Beti Padhao (BBBP) programme to address the issue of decline in CSR in 100 gender critical districts. Coordinated & convergent efforts are needed to ensure survival, protection and education of the girl child.
Detailed explanation-4: -Beti Bachao, Beti Padhao” Programme has been implemented through campaign with the objective of improvement in sex ratio through societal change. The programme was launched on 22nd January, 2015 by Hon’ble Prime Minister of India.