BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Business has full control over the micro environment. Management of the business therefore has no direct control over any of the components in the market environment but may influence the components. Management of a business has absolutely no control over the components of the macro environment.

Detailed explanation-2: -Micro Full control Businesses have full control over all the features/elements/components of the micro environment. E.g. A business determines its own mission, organisational structure and resources.

Detailed explanation-3: -Micro environment refers to the environment which is in direct contact with company and affects the routine activities of business straight away. It is a collection of forces or factors that are close to the organization and can influence the performance as well as the day to day activities of the firm.

Detailed explanation-4: -Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal environment – can be controlled, however, it can’t influence an external environment.