BUSINESS ADMINISTRATION
BUSINESS ENVIRONMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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customers to post comments in support of their products
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two-way conversations with customers and prospective customers
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easy access to customer databases for one-to-one marketing
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announcements to reach a larger audience
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Detailed explanation-1: -In a two-way communication process, the recipient and sender are constantly changing roles, allowing for a conversation to take place. Two-way communication in a digital marketing context means that there is clear dialogue taking place between a brand and its followers, customers, or leads.
Detailed explanation-2: -Posting company news, announcements, and milestones, as well as talking about trending topics and industry news, are great ways to show customers that you’re present and paying attention. Make yourself visible and engage with your audience by tailoring updates to address their questions or needs.
Detailed explanation-3: -Social media has helped us reach people. This, of course, transformed marketing. Now, brands can reach their customers in a more personal and direct way than they could with billboards or print advertisements. Social media has been leveraged to build trust between the brand and the consumer.