BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -There are eight business functions – administration, finances, general management, human resources, marketing, production, public relations and purchasing.

Detailed explanation-2: -The components of the marketer’s micro-environment are the company itself (also called the internal environment), consumers, suppliers, marketing intermediaries, competitors of the company and other stakeholders.

Detailed explanation-3: -The micro environment include force and elements such as the organisational vision, mission statement, goals and objectives, strategy and structures, management and employees. The various components and features of the micro (internal) business environment. Vision, Mission, Goals and Objectives.