BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Micro environment includes the factors that are internal to the company. Micro environment refers to the environment which is in direct contact with the business organization and which can affect the functioning of business. It includes suppliers, competitors, marketing intermediaries, customers and the firm itself.

Detailed explanation-2: -Micro Environmental factors Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

Detailed explanation-3: -The immediate environment includes the firm and its immediate influences, such as competition and corporate partners. In all marketing activities, the consumer is at the center. Anything that affects consumers affects marketers.

Detailed explanation-4: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.

Detailed explanation-5: -Customers, competitors, suppliers and other stakeholders are the elements of micro enviroment.