BUSINESS ADMINISTRATION
BUSINESS ENVIRONMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
enables firm to identify opportunities and first mover advantage
|
|
|
Helps in tapping useful resources
|
|
|
Helps in assisting in planning and policy formulation
|
|
|
It helps in improving performance
|
Detailed explanation-1: -Chinni Krishnan was a great innovator, but the idea of selling shampoo in sachets would be marketed and popularized by his iconic son C.K. Ranganathan who founded Chik India that launched the ‘Chik’ brand of shampoo named after his father Chinni Krishnan.
Detailed explanation-2: -Hindustan Unilever (HUL) has launched a new brand in the naturals segment called Nature Protect. After beauty, skin and hair care, this will be the fourth brand in HUL’s naturals or herbal portfolio, targeting home care.
Detailed explanation-3: -Unilever’s India subsidiary, Hindustan Unilever (HUL), is widely credited as being the first to mass market products in sachets when it started selling tiny portions of shampoo for one rupee ($0.01) in the 1980s.
Detailed explanation-4: -The trend started in 1983, when Cavin Kare introduced the most innovative packaging concept in India’s fast-moving consumer goods (FMCG) history by launching its Chik shampoo in sachets for Rs 1.