BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Customers, Employees, Competitors, Media, Shareholders, and Suppliers, the six Micro Environmental factors are discussed below.

Detailed explanation-2: -Stakeholders are those members of the microenvironment that have a direct influence on your business although they are not generally paying customers. Employees (see below) are stakeholders in your business. The government or governments of countries in which you trade are all stakeholders.

Detailed explanation-3: -Micro Environmental factors Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

Detailed explanation-4: -The micro environment is the environment in which the business operates. Customers are the most important elements in the micro environment, as the business entity operates to satisfy customer expectations and retention of the customers to gain sales and profits.