BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The Zara marketing strategy is built on the promise of instant fashion – giving customers the styles they want faster than competitors and still at an affordable price. Zara produces over three times the number of items each year than other fast fashion competitors, however in smaller quantities.

Detailed explanation-2: -The secret to Zara’s success has largely being driven by its ability to keep up with rapidly changing fashion trends and showcase it in its collections with very little delay. From the very beginning, Zara found a significant gap in the market that few clothing brands had effectively addressed.

Detailed explanation-3: -Zara’s strategy is to offer a higher number of available products than its competitors. While most clothing retailers manufacture and offer to the public for sale 2, 000 to 4, 000 different articles of clothing, Zara’s production has been markedly higher, at over 10, 000 pieces produced per year.

Detailed explanation-4: -Artificial intelligence can help solve the “just-in-time” manufacturing loophole, by improving demand forecasting. The company focuses on responding to current fashion needs rather than forecasting fashion trends for a distant future: 85% of its production is done during the current season.