BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -It consists of external factors that the company itself doesn’t control but is certainly affected by. The factors that make up the macro-environment are economic factors, demographic forces, technological factors, natural and physical forces, political and legal forces, and social and cultural forces.

Detailed explanation-2: -Macro environment refers to all those external environment factors that immensely influence the business success, strategies, and decision making. These external factors that highly influence the business success are not controlled by the organization easily.

Detailed explanation-3: -Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal environment – can be controlled, however, it can’t influence an external environment. Macro (external) environment – larger societal forces that affect the microenvironment.

Detailed explanation-4: -the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm’s decision making and have an impact upon its performance.