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Detailed explanation-1: -Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi on Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti.
Detailed explanation-2: -About SBM. To accelerate the efforts to achieve universal sanitation coverage and to put the focus on sanitation, the Prime Minister of India had launched the Swachh Bharat Mission on 2nd October 2014.
Detailed explanation-3: -As a part of the campaign, the government provided monetary supports to the poor families to construct a toilet. It was to make India open defecation free. Many celebrities also came forward to contribute to these cleanliness campaigns and motivate their fans to do so.
Detailed explanation-4: -Swachh Bharat Mission (SBM), Swachh Bharat Abhiyan, or Clean India Mission is a country-wide campaign initiated by the Government of India in 2014 to eliminate open defecation and improve solid waste management.