BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -External macro environment – larger societal forces that affect the survival of the organisation, including the demographic environment, the political environment, the cultural environment, the natural environment, the technological environment and the economic environment.

Detailed explanation-2: -Macro environment factors like inflation, fiscal policy, monetary policy, consumer spending, GDP, and employment rates considerably affect business operations. Governments and institutions strategize policies based on these factors. Macro environment factors impact decision-making, strategies, and growth of a business.

Detailed explanation-3: -the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm’s decision making and have an impact upon its performance.

Detailed explanation-4: -The macroenvironment consists of the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces.