BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -External environment refers to those factors outside the business These factors by and large are beyond the control of a business and hence uncontrollable . e.g economic, political and socio-cultural factors.

Detailed explanation-2: -External factors include political, economic, sociocultural, technological, environmental, and legal factors. These are factors that happen outside of the company but still, impact its ability to do business. Internal factors include culture changes, management changes, and employee morale.

Detailed explanation-3: -Six components of macro environment are Demographic, Economic, Natural, Technological, Political and Cultural environments.

Detailed explanation-4: -Micro environment This environment is the business itself, it consists of all the elements inside the business. Market environment This environment exists immediately outside the business. Macro environment This environment exists outside the micro and the market environments.