BUSINESS ADMINISTRATION
BUSINESS ENVIRONMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Economic factor
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Political factor
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Social factor
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Legal factor
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Detailed explanation-1: -As mentioned by Ratan Tata in his post, the purpose of Tata Nano was to provide an affordable car to the Indian families who couldn’t afford cars like Maruti 800 and Alto, starting at around Rs 2 lakh, back in 2008.
Detailed explanation-2: -The ultimate goal by developing the Tata Nano was a low price tag without compromising on safety and comfort. The development team of Nano worked four years to design the car at low costs. The benchmark of the Nano was the Maruti 800.
Detailed explanation-3: -Crazy Engineers Forum Members: Hello Girish, you led a team of 500 engineers to create world’s cheapest car – Nano!
Detailed explanation-4: -It was in 2003 that Ratan Tata set out on his quest for the affordable car-later christened the Nano-using the resources of the group’s car company, Tata Motors. Nano did not just rewrite the story of affordable cars, it also altered the 34-year-old political history of the Indian state of West Bengal.