BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Marketing drives a consumer economy, promoting goods and services and targeting consumers most likely to become buyers. Higher sales for a business that employs successful marketing strategies translate into expansion, job creation, higher tax revenue for governments and, eventually, overall economic growth.

Detailed explanation-2: -Critics of cause marketing argue that people see through it – consumers are sick of brands pretending to care about social and charitable causes. These critics have two things on their side: Regular, high-profile fails and documented public skepticism.

Detailed explanation-3: -The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.

Detailed explanation-4: -Option B is the correct answer. Marketing is a tool used to create awareness about the company’s products to increase demand for the products. This helps in increasing the company’s revenues. As the demand for the goods increases, the production activities will also increase, resulting in more jobs in the economy.