BUSINESS ADMINISTRATION
BUSINESS ENVIRONMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Cause-related marketing is more of a strategy for selling than giving
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Cause-related marketing is placing the burden of giving on the consumer instead of the company
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Cause-related marketing is becoming commonplace, and consumers are just ignoring it
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Cause-related marketing is shown to hurt rather than help a company in the long run
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Detailed explanation-1: -Critics of cause marketing argue that people see through it – consumers are sick of brands pretending to care about social and charitable causes. These critics have two things on their side: Regular, high-profile fails and documented public skepticism.
Detailed explanation-2: -Marketers are criticised for creating false wants and materialism, scarcity of social goods, and cultural pollution. Critics worry about marketers harming competitors and reducing competition.
Detailed explanation-3: -A cause marketing strategy is a collaboration between two organizations who both stand to benefit from the collaboration. This is typically a collaboration between a for-profit business and a non-profit organization. Another cause marketing definition is when a company engages in a charitable or social campaign.