BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS LAW

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The company name “Starbuck” is protected. Which term identifies this protection?
A
copyright
B
patent
C
trade secret
D
trademark
Explanation: 

Detailed explanation-1: -Starbucks Rewards™ is a trademark because it is the name of the loyalty brand within Starbucks Coffee Company. This alerts consumers that they view themselves as the owners of this, however, it is not officially registered with the USPTO.

Detailed explanation-2: -Copyrights primarily protect the rights of people who create literary, dramatic, musical, artistic, and certain other original works (like history tests, and software code). Trademarks can protect the use of a company’s name and its product names, brand identity (like logos), and slogans.

Detailed explanation-3: -Intellectual Property Defined A product resulting from human creativity, an original work fixed in a tangible medium."

Detailed explanation-4: -Trademark can be registered and renewed indefinitely provided they are used in commerce. Also known as commercial name, is a name used to identify a person’s or entity’s business or occupation. They are mostly for identification purposes for things like taxes, licenses, and contracts.

There is 1 question to complete.