BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Service marks are brand names or logos that identify a service provider; they can consist of a word, symbol, or design. Service marks are a form of intellectual property and are considered an intangible asset that is provided for the benefit of another.

Detailed explanation-2: -Descriptive marks are those trademarks or service marks that only describe the products or services to which they are applied. Marks that are merely descriptive are not protected or accorded trademark rights. This is because they do not identify and distinguish the source of products or services.

Detailed explanation-3: -Why Generic Terms Can’t Be Trademarks. Generic terms such as “computer” cannot be registered as trademarks because anyone has the right to use generic words to describe the products they are selling. Giving trademark rights to generic terms would make the English language poorer and would restrict competition.

Detailed explanation-4: -They allow customers to identify a business as the source of a product or service. Trademarks are the basis to create a company’s brand and reputation: they create a relationship of trust with customers, which enables a business to establish a loyal clientele and enhance the company’s goodwill.