BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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door-to-door
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cold calling
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e-mails
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Detailed explanation-1: -But Kirby dealers do.” The Kirby vacuum cleaner is “marketed exclusively door-to-door-often to people who cannot afford a $1, 500 gadget, but succumb to the sales pitch nonetheless.” In 2001, the West Virginia Attorney General obtained more than $26, 000 in refunds and credits for dissatisfied Kirby buyers.
Detailed explanation-2: -Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.
Detailed explanation-3: -Therefore, Eureka Forbes had to first establish the concept of vacuum cleaners and water purifiers in India before it could sell ‘Eureka’ as a brand. The company believed that its core strength was its people.
Detailed explanation-4: -Door-to-door sales (otherwise known as D2D sales) is an in-person sales method used for sales, marketing, advertising, and campaigning. In door-to-door sales, sales reps visit prospects and customers at their homes or offices in an attempt to sell products or services.