BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
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A data manipulation technique in which marketers try to determine what the odds are that a different response or purchase than occurred in the past will occur in the future.
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predictive modeling
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lifetime value analysis
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customer profitability analysis
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data mining
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Explanation:
Detailed explanation-1: -Causal researchANS: BPredictive modeling is a data manipulation technique in which marketers try to determine, based onsome past set of occurrences, what the odds are that some other occurrence, such as a response or pur-chase, will take place in the future.
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