BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The primary objective of customer experience management is to improve the overall experience each customer has with a brand. It is a strategy to understand customer perception, gauge customer loyalty, and put action plans in place to improve the CX gaps.

Detailed explanation-2: -The goal of customer experience management is to build customer loyalty and to reduce customer churn. As businesses find themselves trying to remain competitive in today’s ultra-competitive and connected world, customer experience management has become critical to their success.

Detailed explanation-3: -Word-of-mouth marketing is a form of marketing that focuses on getting consumers to talk about and share their positive experiences with a product or service with other people. It is one of the oldest and most effective forms of marketing and is especially powerful when it comes to influencing purchasing decisions.

Detailed explanation-4: -Word-of-mouth marketing is important as it is an effective way to increase sales, promote products and services, increase brand recognition, and build customer loyalty. Many companies employ strategies that prompt customers to recommend their services and/or products and share positive experiences.