BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Gartner defines customer experience as the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.

Detailed explanation-2: -It comprises specific steps across three core building blocks: a clearly defined aspiration, an agile transformation approach, and a thoughtful deployment of new capabilities, particularly advanced analytics (exhibit).

Detailed explanation-3: -A strong customer experience strategy is necessary for improving the end-to-end journey for customers. A positive customer experience can help improve customer retention and loyalty. It can also help convert customers into loyal brand advocates, eventually increasing your customer lifetime value.

Detailed explanation-4: -CRM software provides functionality to companies in four segments: sales, marketing, customer service and digital commerce.