BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Giving coupons and points is a form of loyalty program strategy
A
Right
B
Salah
Explanation: 

Detailed explanation-1: -Points-based loyalty program. Points-based programs reward customers with points for each purchase, making them popular in retail environments, like restaurants. When customers reach a certain number of points, they can cash those points in to get a product or receive a discount.

Detailed explanation-2: -Studies indicate that offering coupons may not be viable for some businesses since some people may only redeem the coupon without returning to make another purchase for the full price. On the contrary, a loyalty program provides some kinds of rewards on each purchase.

Detailed explanation-3: -Loyalty vouchers can be one type of deferred benefits granted to customers providing the conditions in the definition of the bonus buy promotion are fulfilled. The voucher is printed on a fiscal printer immediately after the printout of a receipt.

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