BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -In CRM, companies focus on past relationships with customers as one of the four types of important interactions. In CRM, the interest is on quantity of data collected rather than on the quality of data collected.

Detailed explanation-2: -Qualitative data can be stored in your CRM to inform you about your contact’s attitudes, motivations, and behaviors that relate to their buying decisions. This information is typically gathered from direct feedback and surveys administered by your company.

Detailed explanation-3: -Quality of experience Every customer will have an opinion about your products and services. Therefore, you must understand the customer personas and then cater to them accordingly. By tracking all identity and behavioral data, CRM helps understand the customer better.

Detailed explanation-4: -It enables businesses to take data-supplemented decisions by evaluating customer behavior and forecasting purchase intention. Analytical CRM empowers businesses to: Collate customer information and organize it into a repository. Offer personalized interactions to improve the relationship with customers and prospects.

Detailed explanation-5: -Answer and Explanation: The answer is c. CRM systems enable the marketer to track competitors’ sales performance in order to monitor market share performance of the firm’s products.